About us
Great products for great people
The “Crocodile” brand was originated in Singapore in 1947. It started out selling singlets, and had since grown into an international lifestyle brand. The founder, Dato’ Dr Tan Hian Tsin, labeled the brand after a “tough animal” with an enduring lifespan and exotic skin. These qualities resonated with his emphasis on delivering attractive products with lasting qualities. The animal became an integral part of the brand that he used live crocodiles as a marketing tool during that time.
“Focus on results only. Agree with every department/team/person on what is their KPI (key performance indicator). The focus has to be clear, and there has to be a numerical goal agreed upon too. After you have done this, you don’t really care if somebody is working 8 hours a day (which btw is bullshit anyway, you can rarely do over 6 hours of productive work in a day. I know, I Toggld it), you just follow up how people are progressing with their KPIs. The approach is very black & white. It doesn’t allow anyone to hide between busy-work, only results matter.”
Saad Omar Fahim
Managing Director“If you are planning to start your very own business, then it is important that you know the modern business development rules. Starting up a new business is not hard - that is, if you know what you are doing. If you are willing to take your business to the next level in the modern business environment you will need to know the business strategies employed by business professional development strategists.”
